By Chris Rizzo on July 6th, 2010
Many site owners have been reporting a huge drop in reported Google PageRank recently. Google updates it’s PageRank report only a few times a year and it’s well known in SEO circles that PageRank is not a good indication of your sites SEO power, or success at ranking. Besides, Google is believed to misreport your PageRank just as it intentionally misreports your site’s backlinks for security reasons. Instead you need to watch your rankings and the traffic coming from Google to detect SEO improvements and growth.
Here’s Google’s official answer to PageRank related problems:
"Don’t worry. In fact, don’t bother thinking about it. We only update the PageRank displayed in Google Toolbar a few times a year; this is our respectful hint for you to worry less about PageRank, which is just one of over 200 signals that can affect how your site is crawled, indexed and ranked.
PageRank is an easy metric to focus on, but just because it’s easy doesn’t mean it’s useful for you as a site owner."
If you worry too much about PageRank, please don’t. Even Google admits it’s a non factor.
Posted in SEO Advice | No Comments »
By Chris Rizzo on March 24th, 2010
It used to be that there were just two plugins everyone used for SEO in WordPress: All in One SEO, and the Ultimate Tag Warrior. Times have changed and these two are no longer at the of the heap in my book. I like having as few plugins as possible and so I regularly search for the best solution. Here’s my three favorite SEO plugins for 2010, and these do not overlap in functionality.
Read the rest of this entry »
Posted in SEO Advice | No Comments »
By Chris Rizzo on December 28th, 2009
For many people the hardest part about using one of the Web’s most effective marketing channels, AdWords, is becoming convinced that it can actually work for them! You might be someone who feel pay per click (PPC) advertising is far too risky because you’ve heard the stories of PPC ads draining your wallet. If you feel you’re in this category then this blog post is for you.
Read the rest of this entry »
Posted in Pay-Per-Click | No Comments »
By Chris Rizzo on July 11th, 2009
Should I Use PPC?
Your products or services may be excellent candidates for pay-per-click. It depends however on your profit margin. If it’s large enough then PPC will work nicely, if it tends to be small and you tend to make money on volume instead then probably not. So, you’d have to decide how much you’re comfortable with each order placed through PPC costing you. For example, if you paid on average $70.00 in advertising for every one order you got through PPC would that still allow you a very reasonable profit. You’d then target your PPC campaign to spend $70 or less per order.The basic idea is that you need to make more than you spend.
Read the rest of this entry »
Posted in Pay-Per-Click | 2 Comments »
By Chris Rizzo on July 10th, 2009
To those of us like myself who have been doing search engine optimization (SEO) for around a decade, and for anyone with even a little SEO seasoning this may seem like a very odd question! Well the truth is many people are still asking it—many people who aren’t familiar with the online world are naturally skeptical about whether it works or not, and haven’t experienced the results businesses can achieve with SEO—and so it’s a perfectly valid question.
Read the rest of this entry »
Posted in SEO Advice | No Comments »
