For many people the hardest part about using one of the Web’s most effective marketing channels, AdWords, is becoming convinced that it can actually work for them! You might be someone who feel pay per click (PPC) advertising is far too risky because you’ve heard the stories of PPC ads draining your wallet. If you feel you’re in this category then this blog post is for you.
Do You Have AdWords Advertising Phobia?
By Chris Rizzo on December 28th, 20094 Questions to Ask When Getting Started with PPC Advertising
By Chris Rizzo on July 11th, 2009Should I Use PPC?
Your products or services may be excellent candidates for pay-per-click. It depends however on your profit margin. If it’s large enough then PPC will work nicely, if it tends to be small and you tend to make money on volume instead then probably not. So, you’d have to decide how much you’re comfortable with each order placed through PPC costing you. For example, if you paid on average $70.00 in advertising for every one order you got through PPC would that still allow you a very reasonable profit. You’d then target your PPC campaign to spend $70 or less per order.The basic idea is that you need to make more than you spend.
Does SEO Really Work, or is it Smoke and Mirrors?
By Chris Rizzo on July 10th, 2009To those of us like myself who have been doing search engine optimization (SEO) for around a decade, and for anyone with even a little SEO seasoning this may seem like a very odd question! Well the truth is many people are still asking it—many people who aren’t familiar with the online world are naturally skeptical about whether it works or not, and haven’t experienced the results businesses can achieve with SEO—and so it’s a perfectly valid question.
Does Making Changes to Creative Elements of a Site Hurt SEO?
By Chris Rizzo on June 4th, 2009I recently had this very good question from one of my marketing consultant clients about Search Engine Optimization (SEO), and thought others would find the answer valuable:
"Say you have a site and it ranks very high in natural search. If you revise the site creatively, but keep the content, but it’s reorganized, will you maintain your ranking? In other words, what does changing your site creatively do to your ranking?"
