Should I Use PPC?
Your products or services may be excellent candidates for pay-per-click. It depends however on your profit margin. If it’s large enough then PPC will work nicely, if it tends to be small and you tend to make money on volume instead then probably not. So, you’d have to decide how much you’re comfortable with each order placed through PPC costing you. For example, if you paid on average $70.00 in advertising for every one order you got through PPC would that still allow you a very reasonable profit. You’d then target your PPC campaign to spend $70 or less per order.The basic idea is that you need to make more than you spend.
