For many people the hardest part about using one of the Web’s most effective marketing channels, AdWords, is becoming convinced that it can actually work for them! You might be someone who feel pay per click (PPC) advertising is far too risky because you’ve heard the stories of PPC ads draining your wallet. If you feel you’re in this category then this blog post is for you.
Archive for the ‘Pay-Per-Click’ Category
Do You Have AdWords Advertising Phobia?
Monday, December 28th, 20094 Questions to Ask When Getting Started with PPC Advertising
Saturday, July 11th, 2009Should I Use PPC?
Your products or services may be excellent candidates for pay-per-click. It depends however on your profit margin. If it’s large enough then PPC will work nicely, if it tends to be small and you tend to make money on volume instead then probably not. So, you’d have to decide how much you’re comfortable with each order placed through PPC costing you. For example, if you paid on average $70.00 in advertising for every one order you got through PPC would that still allow you a very reasonable profit. You’d then target your PPC campaign to spend $70 or less per order.The basic idea is that you need to make more than you spend.
