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Archive for the ‘SEO Advice’ Category

Google Page Rank Update in June of 2010 Leave Some Site in the Dumps

Tuesday, July 6th, 2010

Many site owners have been reporting a huge drop in reported Google PageRank recently. Google updates it’s PageRank report only a few times a year and it’s well known in SEO circles that PageRank is not a good indication of your sites SEO power, or success at ranking. Besides, Google is believed to misreport your PageRank just as it intentionally misreports your site’s backlinks for security reasons. Instead you need to watch your rankings and the traffic coming from Google to detect SEO improvements and growth.

Here’s Google’s official answer to PageRank related problems: 

"Don’t worry. In fact, don’t bother thinking about it. We only update the PageRank displayed in Google Toolbar a few times a year; this is our respectful hint for you to worry less about PageRank, which is just one of over 200 signals that can affect how your site is crawled, indexed and ranked.

PageRank is an easy metric to focus on, but just because it’s easy doesn’t mean it’s useful for you as a site owner."

If you worry too much about PageRank, please don’t. Even Google admits it’s a non factor.


 

Best WordPress Plugins for SEO in 2010

Wednesday, March 24th, 2010

It used to be that there were just two plugins everyone used for SEO in WordPress: All in One SEO, and the Ultimate Tag Warrior. Times have changed and these two are no longer at the of the heap in my book. I like having as few plugins as possible and so I regularly search for the best solution. Here’s my three favorite SEO plugins for 2010, and these do not overlap in functionality.
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Does SEO Really Work, or is it Smoke and Mirrors?

Friday, July 10th, 2009

To those of us like myself who have been doing search engine optimization (SEO) for around a decade, and for anyone with even a little SEO seasoning this may seem like a very odd question! Well the truth is many people are still asking it—many people who aren’t familiar with the online world are naturally skeptical about whether it works or not, and haven’t experienced the results businesses can achieve with SEO—and so it’s a perfectly valid question.

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Does Making Changes to Creative Elements of a Site Hurt SEO?

Thursday, June 4th, 2009

I recently had this very good question from one of my marketing consultant clients about Search Engine Optimization (SEO), and thought others would find the answer valuable:

"Say you have a site and it ranks very high in natural search. If you revise the site creatively, but keep the content, but it’s reorganized, will you maintain your ranking? In other words, what does changing your site creatively do to your ranking?"

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A Simple SEO Road Map for New Site Launches and Local Businesses

Tuesday, June 2nd, 2009

If your looking to get started with SEO but don’t know where to start, here’s a road map I’ve found works well for local businesses. The nice thing about this road map is that it starts simple and as you progress in your SEO efforts it expands to more complicated projects.In reality this SEO road map also veers into social media marketing as you’ll see.

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