Comments on: Does Your Company Really Need a Tagline? Short Answer: No. Here’s Why… http://www.nousphere.net/blog/copy-writing/an-alternative-to-taglines-and-slogans/ Real Advice That Really Works! Thu, 16 Sep 2010 17:57:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Chris Rizzo http://www.nousphere.net/blog/copy-writing/an-alternative-to-taglines-and-slogans/comment-page-1/#comment-7 Chris Rizzo Thu, 04 Jun 2009 19:35:25 +0000 http://nousphere.net/blog/?p=48#comment-7 Hey David thanks for your comments! Just clarify, while as you said taglines don't suck per say, it's my contention that for Web sites they do suck! A well thought out one to two sentence statement is a much better vehicle for communicating what it is your company does. But I do agree even the tagline examples you gave above are way better than some vague tagline about "quality", or "customer service". Hey David thanks for your comments! Just clarify, while as you said taglines don’t suck per say, it’s my contention that for Web sites they do suck! A well thought out one to two sentence statement is a much better vehicle for communicating what it is your company does. But I do agree even the tagline examples you gave above are way better than some vague tagline about “quality”, or “customer service”.

]]> By: David Leonhardt http://www.nousphere.net/blog/copy-writing/an-alternative-to-taglines-and-slogans/comment-page-1/#comment-6 David Leonhardt Fri, 29 May 2009 20:58:06 +0000 http://nousphere.net/blog/?p=48#comment-6 Ha! You see this all the time on the backs/sides of trucks, tag lines about quality and service, but never about moving goods or handling deadlines or whatever has to do with trucking. I always wonder what these folks are thinking. It's not that taglines suck, per se, but meaningless taglines suck. We don't have a tagline, but "High rankings for your website" might work. Or "We get you to the top of the search engines". Ha! You see this all the time on the backs/sides of trucks, tag lines about quality and service, but never about moving goods or handling deadlines or whatever has to do with trucking. I always wonder what these folks are thinking.

It’s not that taglines suck, per se, but meaningless taglines suck.

We don’t have a tagline, but “High rankings for your website” might work. Or “We get you to the top of the search engines”.

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