To those of us like myself who have been doing search engine optimization (SEO) for around a decade, and for anyone with even a little SEO seasoning this may seem like a very odd question! Well the truth is many people are still asking it—many people who aren’t familiar with the online world are naturally skeptical about whether it works or not, and haven’t experienced the results businesses can achieve with SEO—and so it’s a perfectly valid question.
Does SEO Really Work, or is it Smoke and Mirrors?
By Chris Rizzo on July 10th, 2009Does Making Changes to Creative Elements of a Site Hurt SEO?
By Chris Rizzo on June 4th, 2009I recently had this very good question from one of my marketing consultant clients about Search Engine Optimization (SEO), and thought others would find the answer valuable:
"Say you have a site and it ranks very high in natural search. If you revise the site creatively, but keep the content, but it’s reorganized, will you maintain your ranking? In other words, what does changing your site creatively do to your ranking?"
A Simple SEO Road Map for New Site Launches and Local Businesses
By Chris Rizzo on June 2nd, 2009If your looking to get started with SEO but don’t know where to start, here’s a road map I’ve found works well for local businesses. The nice thing about this road map is that it starts simple and as you progress in your SEO efforts it expands to more complicated projects.In reality this SEO road map also veers into social media marketing as you’ll see.
Does Your Company Really Need a Tagline? Short Answer: No. Here’s Why…
By Chris Rizzo on May 29th, 2009Many companies believe they need a tagline in order to say a few words about what their company does. If you’re one of those companies, I’d like to ask you to consider an alternative to the media glitzy tagline, something which works much better.
The tagline, for example Nike’s famous "Just do it…", has been in use for decades. There’s a draw to having a snappy phrase to set beneath your company logo, and let’s face it, tag lines sound and seem cool. The truth however is that the great majority of businesses don’t need taglines and should not be using them, especially online. Let me give you a quick example why.
