For many people the hardest part about using one of the Web’s most effective marketing channels, AdWords, is becoming convinced that it can actually work for them! You might be someone who feel pay per click (PPC) advertising is far too risky because you’ve heard the stories of PPC ads draining your wallet. If you feel you’re in this category then this blog post is for you.

Why PPC Can Work For You

Here’s some very fundamental things that you should know about PPC first…

• PPC pays for itself when it’s done right–and it can be done right.
• The goal of nearly all PPC campaigns is to produce a profit, not a loss.
• The amount you spend on PPC can be capped at any amount you want on a day by day basis–so it’s TOTALLY under you’re control.
• You can get a sense of how well it will a campaign will work in your niche before even trying to advertise, and if for some reason it’s not working you can stop it instantly.
• A good PPC campaign becomes more profitable over time as it’s optimized and improved.

My hope is that the points above should help set at least some part of you at ease.

What About the Warnings?

You’ll hear a lot of people warn you about PPC. I found that generally speaking these warning from people seems to fit into about 2 categories:

1. They tried it themselves and didn’t have an expert setup their campaign—so they set themselves up for failure—that’s because there are a lot of people out there that buy into the line that they can do PPC themselves, and I’m not going to tell you that. These people now warn everyone about PPC!
    
2. Or, a marketing company will tell you PPC doesn’t work and is risky because they want to sell you something else. Purely a sales tactic that plays on your fear.

Meanwhile there are millions of companies making a killing using AdWords because they are running their campaign correctly. Google made it’s fortune on AdWords, and it’s because marketers online are a savvy bunch, if some form of advertising isn’t working, they stop using it–they continue to use AdWords because it works!

AdWords is simply one of the most effective advertising mediums on line. Of course PPC may not be right for you’re business, but it’s fairly easy to discern this. See my blog post "4 Questions to Ask When Getting Started with PPC Advertising" for more details.

If you have any other concerns shoot me a quick comment below or email me and let me know what they are. Maybe we can chat about it.

Tags: Pay-Per-Click, ppc

This entry was posted on Monday, December 28th, 2009 at 12:28 pm and is filed under Pay-Per-Click. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.