Many companies believe they need a tagline in order to say a few words about what their company does. If you’re one of those companies, I’d like to ask you to consider an alternative to the media glitzy tagline, something which works much better.
The tagline, for example Nike’s famous "Just do it…", has been in use for decades. There’s a draw to having a snappy phrase to set beneath your company logo, and let’s face it, tag lines sound and seem cool. The truth however is that the great majority of businesses don’t need taglines and should not be using them, especially online. Let me give you a quick example why.
